Mar
9
2010
by admin on March 9, 2010
In this post we will be dealing with the second and third components of the CAPA model, which are attention and positive affect. As you can imagine, if you’re message is going to be persuasive, it needs to gain their attention first. Think about it for a second… Which audience do you think would be more palatable: One that is hanging on your every word, or one that is yawning and looking at their watches. Now your content and subject matter is a constant. Although you can indeed make changes in the ways in which it is presented, it “is [...]
Apr
3
2009
by admin on April 3, 2009
Communication Expertise with Cognitive Rule Sets. Decision making has been an inherently interesting subject for the field of psychology. In understanding the process by which people make decisions, it is significantly easier to predict and direct their behavior… For us to move further in our discussion, the term “decision” is important to define and understand first… Now when I say “decision”, many people are only envisioning a buying decision which is fair enough. What most people really don’t realize though is that decisions are not only involved, but are the life blood of literally every single turn in our life. [...]
Mar
30
2009
by admin on March 30, 2009
In our final post we are going to talk about some specific examples of hypnotic language patterns and how they can be used in real life. As I stated before, hypnotic language patterns can be broken up into two fundamental categories based on the processes that they create and/or work with within the mind of the recipient. 1. Cognitive Dissonance / Certainty – These types of patterns either create confusion in the mind with ambiguity or overtly reinforce preexisting rules to “grease” the acceptance of certain information. The wonderful side effect of that confusion is that as the subconscious mind [...]
Mar
25
2009
by admin on March 25, 2009
From a functionality standpoint, Hypnotic Language can be broken up into two overlying categories based on exactly how each is working with your brain’s natural function. Traditionally hypnotic language has been solely grouped into and classified as what is termed the “Milton Model”. Although hypnosis dates back to the 1700’s with Franz Mesmer drawing people into a trance through the rhythmic movement of objects such as his hands, its practical usage was really developed by Milton Erickson. Milton was an American psychiatrist and developed the language patterns, unknowingly, while working with his own patients. Milton is actually a pretty fascinating [...]
Mar
23
2009
by admin on March 23, 2009
I want to make something very clear at the outset… When I talk about hypnotic language, I am referring to the process of utilizing verbiage and phraseology that simply bypasses our critical thinking to gently and smoothly float right into the subconscious workings of our communication recipient’s brain. This is PRACTICAL, REAL LIFE USAGE OF HYPNOTIC LANGUAGE. If we are going to create the skill set of a Communication Expert, we really need to let go of the urban legend-esque stories and look at the psychology and science of this to truly understand the unbelievable power behind it. The most [...]
Mar
10
2009
by admin on March 10, 2009
Today we are going to finish our Crash Course on Linguistic Presuppositions. To this point we have covered what Presuppositions are, where they come from and the different areas in which they are categorized. In this last post we are going to talk about some of the ways in which Presuppositions can be used and I will give you a few examples to illustrate that. Now although Presuppositions are mainly considered a quantum linguistic, it really is their hypnotic capacity that gives them their “effective communication” strength. Presuppositions, when used will do major things to the recipient’s mind when they [...]
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