Mar
9
2010
by admin on March 9, 2010
In this post we will be dealing with the second and third components of the CAPA model, which are attention and positive affect. As you can imagine, if you’re message is going to be persuasive, it needs to gain their attention first. Think about it for a second… Which audience do you think would be more palatable: One that is hanging on your every word, or one that is yawning and looking at their watches. Now your content and subject matter is a constant. Although you can indeed make changes in the ways in which it is presented, it “is [...]
Feb
15
2010
by admin on February 15, 2010
The CAPA Model and Effective Presentations Inc. magazine interviewed me last week as part of an article about improving presentation skills. As a part of my preparation for the meeting, I put together a quick outline to help my interviewer better understand the content I wanted to review. As a loyal reader of my blog, I thought/think that you deserve to benefit from this just as much as the Inc. readers. Likewise, it is unrealistic to think that they will place all of this information in the article. As such, the Inc. readers that have found their way over can [...]
Jun
22
2009
by admin on June 22, 2009
The Effect of Mood Valence on Memory Recall and Communication. Have you ever noticed that when you are depressed that pretty much everything seems depressing? You may look at a couple happily walking down the street and all you are thinking about is how they are eventually going to get into an argument and break up… Or how they will eventually cheat on each other and end the relationship. Or maybe you are watching your children play and rather than thinking about how wonderful it is that they are happy, all you can think about is how sad it is [...]
Apr
4
2009
by admin on April 4, 2009
Communication Expertise with Cognitive Rule Sets 2. So now that we have a rough frame work of how a decision is made, let’s talk about the rational component of this process which is the “cognitive decision”. Although they are not necessarily the most important, or influential part of the general decision making process, they are indeed an important part. Understanding someone’s rationalization strategy is an extremely important part of the overall persuasion process. If someone is not able to place rational reasons or logic around a particular decision, it can become extremely difficult to make that very decision. Dissonance sets [...]
Apr
3
2009
by admin on April 3, 2009
Communication Expertise with Cognitive Rule Sets. Decision making has been an inherently interesting subject for the field of psychology. In understanding the process by which people make decisions, it is significantly easier to predict and direct their behavior… For us to move further in our discussion, the term “decision” is important to define and understand first… Now when I say “decision”, many people are only envisioning a buying decision which is fair enough. What most people really don’t realize though is that decisions are not only involved, but are the life blood of literally every single turn in our life. [...]
Mar
30
2009
by admin on March 30, 2009
In our final post we are going to talk about some specific examples of hypnotic language patterns and how they can be used in real life. As I stated before, hypnotic language patterns can be broken up into two fundamental categories based on the processes that they create and/or work with within the mind of the recipient. 1. Cognitive Dissonance / Certainty – These types of patterns either create confusion in the mind with ambiguity or overtly reinforce preexisting rules to “grease” the acceptance of certain information. The wonderful side effect of that confusion is that as the subconscious mind [...]
