Sex, Drugs, Cooperation… The Neuroscience Behind The Persuasion Of “Help”

Communicating to future prospects, whether they be clients, potential lovers or maybe just someone at the DMV who you want to help you get out of there quicker can pose us with an almost infinite number of possible strategies. Sometimes the most successful route to take is also the simplest. Stick with me here and I am sure you’ll be happy you did…

In 1954, a social psychologist by the name of James Olds worked in conjunction with a physicist named Peter Milner to discover what is now known in the field as “self-stimulation”. During their research, they found that by planting an electrode near the Nucleus Accumbens (NAcc) rather than other traditionally held arousal centers in the brain showed energized behavior and spontaneous return to the geographic area where the rat received the “charge”. This interesting finding caused them to fashion a Frankenstein-esque apparatus that would allow the rat to give themselves a “charge” whenever they wanted by pressing a bar… What do you think happened?

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To learn more about strategies that can help you increase your effective communication, please search the rest of my site The Communication Expert, or catch me on Skype.

The Communication Expert | David J. Parnell

Tagged as: Communication Expert, Dopamine, effective communication skills, Mesolimbic System, Neuroscience, Nucleus Accumbens, Persuasion, Peter Milner, Prefrontal Cortex, Reward System, Self Stimulation