Today we are going to talk about Shalom Schwartz ‘s The Theory of Basic Human Values. Shalom Schwartz is a Social Psychologist and cross-cultural researcher in the fields of inter-group conflict and basic human values.
What the theory states is that there are 10 basic human values that are displayed in all societies and that these values interact with each other to form a circular structure based on the inherent conflict or compatibility of the underlying motivations that we discussed in our earlier post. The picture to the right illustrates the structure we are talking about…
The reason that they are circularly arranged is…
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Wow… This is powerful stuff… I think you can probably see the potential for not only predictability in a person’s action, but also how to use content and structural presentation when you are communicating with them. Tomorrow we will talk about how to elicit someone’s values and how you can use them as an effective communication tool.
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Your blog is great. I m gonna read all, ty for info. Keep working on blog.