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Belief Systems

Communication Expertise with Cognitive Rule Sets 2. So now that we have a rough frame work of how a decision is made, let’s talk about the rational component of this process which is the “cognitive decision”. Although they are not necessarily the most important, or influential part of the general decision making process, they are indeed an important part. Understanding someone’s rationalization strategy is an extremely important part of the overall persuasion process. If someone is not able to place rational reasons or logic around a particular decision, it can become extremely difficult to make that very decision. Dissonance sets [...]

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Today we are going to finish our series by putting this knowledge into action for us. There are 2 active and 1 passive ways to implement values during the course of your effective communication. Passively: 1. Surveillance – You can simply keep an eye and ear out for values based content in someone’s speech. If you are talking to someone and they continue to talk about all of their wild adventures… It is safe to say that they value stimulation. Also, based on the Basic Human Values theory it is safe to say that they probably also value hedonistic and [...]

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