Mar
9
2010
by admin on March 9, 2010
In this post we will be dealing with the second and third components of the CAPA model, which are attention and positive affect. As you can imagine, if your message is going to be persuasive, it needs to gain their attention first. Think about it for a second… Which audience do you think would be more palatable: One that is hanging on your every word, or one that is yawning and looking at their watches. Now your content and subject matter is a constant. Although you can indeed make changes in the ways in which it is presented, it “is [...]
Apr
4
2009
by admin on April 4, 2009
Communication Expertise with Cognitive Rule Sets 2. So now that we have a rough frame work of how a decision is made, let’s talk about the rational component of this process which is the “cognitive decision”. Although they are not necessarily the most important, or influential part of the general decision making process, they are indeed an important part. Understanding someone’s rationalization strategy is an extremely important part of the overall persuasion process. If someone is not able to place rational reasons or logic around a particular decision, it can become extremely difficult to make that very decision. Dissonance sets [...]
Apr
3
2009
by admin on April 3, 2009
Communication Expertise with Cognitive Rule Sets. Decision making has been an inherently interesting subject for the field of psychology. In understanding the process by which people make decisions, it is significantly easier to predict and direct their behavior… For us to move further in our discussion, the term “decision” is important to define and understand first… Now when I say “decision”, many people are only envisioning a buying decision which is fair enough. What most people really don’t realize though is that decisions are not only involved, but are the life blood of literally every single turn in our life. [...]
Mar
25
2009
by admin on March 25, 2009
From a functionality standpoint, Hypnotic Language can be broken up into two overlying categories based on exactly how each is working with your brain’s natural function. Traditionally hypnotic language has been solely grouped into and classified as what is termed the “Milton Model”. Although hypnosis dates back to the 1700’s with Franz Mesmer drawing people into a trance through the rhythmic movement of objects such as his hands, its practical usage was really developed by Milton Erickson. Milton was an American psychiatrist and developed the language patterns, unknowingly, while working with his own patients. Milton is actually a pretty fascinating [...]
Mar
23
2009
by admin on March 23, 2009
I want to make something very clear at the outset… When I talk about hypnotic language, I am referring to the process of utilizing verbiage and phraseology that simply bypasses our critical thinking to gently and smoothly float right into the subconscious workings of our communication recipient’s brain. This is PRACTICAL, REAL LIFE USAGE OF HYPNOTIC LANGUAGE. If we are going to create the skill set of a Communication Expert, we really need to let go of the urban legend-esque stories and look at the psychology and science of this to truly understand the unbelievable power behind it. The most [...]
Mar
20
2009
by admin on March 20, 2009
So what exactly is “Hypnosis”? The majority of the world knows hypnosis as the theatrical fireworks that happen in traveling side shows or on TV. The subject is forced into an unbreakable trance and made to cluck like a chicken or kiss a dog… You know the bit. At the end of the day, those displays are indeed ONLY theatrics. No one can be forced into a trance. Also, once they are in one, they cannot be forced to do something that they wouldn’t normally do. It doesn’t give you super human strength or irrevocably change any mental wiring. That [...]
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