Mar
9
2010
by admin on March 9, 2010
In this post we will be dealing with the second and third components of the CAPA model, which are attention and positive affect. As you can imagine, if your message is going to be persuasive, it needs to gain their attention first. Think about it for a second… Which audience do you think would be more palatable: One that is hanging on your every word, or one that is yawning and looking at their watches. Now your content and subject matter is a constant. Although you can indeed make changes in the ways in which it is presented, it “is [...]
Feb
15
2010
by admin on February 15, 2010
The CAPA Model and Effective Presentations Inc. magazine interviewed me last week as part of an article about improving presentation skills. As a part of my preparation for the meeting, I put together a quick outline to help my interviewer better understand the content I wanted to review. As a loyal reader of my blog, I thought/think that you deserve to benefit from this just as much as the Inc. readers. Likewise, it is unrealistic to think that they will place all of this information in the article. As such, the Inc. readers that have found their way over can [...]
Mar
30
2009
by admin on March 30, 2009
In our final post we are going to talk about some specific examples of hypnotic language patterns and how they can be used in real life. As I stated before, hypnotic language patterns can be broken up into two fundamental categories based on the processes that they create and/or work with within the mind of the recipient. 1. Cognitive Dissonance / Certainty – These types of patterns either create confusion in the mind with ambiguity or overtly reinforce preexisting rules to “grease” the acceptance of certain information. The wonderful side effect of that confusion is that as the subconscious mind [...]
Mar
6
2009
by admin on March 6, 2009
Yesterday we broke into presuppositions by defining the phrase and talking a bit about what they are. Today we are going to create a sharper focus and talk about the categories that presupposition can be broken up into. While we do this, we can also talk about what exactly they “DO” to the mind of the communication recipient when they are use in conversation. So let’s get right into it… Imagine that you wake up one morning and you find yourself in a room… no doors, no windows… nothing but a light at the top. You are hungry, thirsty, scared… [...]
Mar
6
2009
by admin on March 6, 2009
In the field of professional communication, one of the most important skills that someone can have as a communication expert is the ability to artfully and covertly steer a conversation in what ever direction they determine is necessary to achieve their goal. The complexity of language leaves us with an almost infinite number of possible ways to do this. Some of the most powerful tools in the field of communication come from the field of study known as Pragmatics. To define it, Pragmatics is the study of a natural language speaker’s ability to communicate information other than what they are [...]
Mar
4
2009
by admin on March 4, 2009
The word quantum is Latin and means “how great” or “how much.” Now in quantum mechanics, it refers to a discrete (specific) unit (measurement) that quantum theory assigns to certain quantities, such as the energy of an atom at rest. The field of quantum mechanics came about due to the discovery that waves have discrete energy packets (called quanta) that can behave in a manner similar to particles. In other words, depending on the constitution of a waves energy packets, it can act or represent itself in different ways. Taking this one step further, a “quantum state” refers to any [...]
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