Mar
9
2010
by admin on March 9, 2010
In this post we will be dealing with the second and third components of the CAPA model, which are attention and positive affect. As you can imagine, if you’re message is going to be persuasive, it needs to gain their attention first. Think about it for a second… Which audience do you think would be more palatable: One that is hanging on your every word, or one that is yawning and looking at their watches. Now your content and subject matter is a constant. Although you can indeed make changes in the ways in which it is presented, it “is [...]
Feb
15
2010
by admin on February 15, 2010
The CAPA Model and Effective Presentations Inc. magazine interviewed me last week as part of an article about improving presentation skills. As a part of my preparation for the meeting, I put together a quick outline to help my interviewer better understand the content I wanted to review. As a loyal reader of my blog, I thought/think that you deserve to benefit from this just as much as the Inc. readers. Likewise, it is unrealistic to think that they will place all of this information in the article. As such, the Inc. readers that have found their way over can [...]