Level Of Abstraction

In the recent past values were considered one of the key ingredients to a successful attempt at persuasion. If you knew and understood what someone’s values were, you could simply package your communication around them and presto… you had their button pushed. It would be great if that were so, but unfortunately (or maybe fortunately depending on how you look at it) the human brain is not so simple. The reality of the matter is that it takes quite a bit more to successfully persuade someone. That being said, values are an important, powerful and integral part to being able [...]

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