Mar
9
2010
by admin on March 9, 2010
In this post we will be dealing with the second and third components of the CAPA model, which are attention and positive affect. As you can imagine, if you’re message is going to be persuasive, it needs to gain their attention first. Think about it for a second… Which audience do you think would be more palatable: One that is hanging on your every word, or one that is yawning and looking at their watches. Now your content and subject matter is a constant. Although you can indeed make changes in the ways in which it is presented, it “is [...]
Mar
23
2009
by admin on March 23, 2009
I want to make something very clear at the outset… When I talk about hypnotic language, I am referring to the process of utilizing verbiage and phraseology that simply bypasses our critical thinking to gently and smoothly float right into the subconscious workings of our communication recipient’s brain. This is PRACTICAL, REAL LIFE USAGE OF HYPNOTIC LANGUAGE. If we are going to create the skill set of a Communication Expert, we really need to let go of the urban legend-esque stories and look at the psychology and science of this to truly understand the unbelievable power behind it. The most [...]
Mar
20
2009
by admin on March 20, 2009
So what exactly is “Hypnosis”? The majority of the world knows hypnosis as the theatrical fireworks that happen in traveling side shows or on TV. The subject is forced into an unbreakable trance and made to cluck like a chicken or kiss a dog… You know the bit. At the end of the day, those displays are indeed ONLY theatrics. No one can be forced into a trance. Also, once they are in one, they cannot be forced to do something that they wouldn’t normally do. It doesn’t give you super human strength or irrevocably change any mental wiring. That [...]
Feb
19
2009
by admin on February 19, 2009
Literally, the most difficult challenge in communication is in ACCURATELY representing and EXPLAINING the concept or feeling that you are currently experiencing. Without extensive analysis and research, the average person is completely unaware of how INACCURATELY they are communicating their thoughts. Thanks to evolved processes such as heuristics, metaphor and analogy, stereotypes and predictive categorization that occur during experiential and language processing, we are still able to make functional sense of each others communication. Suffice it to say though, that when you are describing a night out with the girls… The visual, auditory and somatic/kinesthetic representations that your mother is [...]
Feb
17
2009
by admin on February 17, 2009
In revisiting part 1 of our series, effective listening is really about gathering information and the trick is in focusing your attention in a way to acquire the appropriate information. So what is the appropriate information? To help focus your mind let’s define “appropriate information” as whatever information will help advance your own interests in the communication. To think this way, you will need to: [amprotect=2, 3] First define what your interests are in a particular communication. Second determine what types of information can help you to advance in it. If you don’t do this your primitive, subconscious mind will [...]
Sep
4
2008
by admin on September 4, 2008
Effective communication is a lot more than simply choosing the right words. Being persuasive, forming the right communication strategies and speaking effectively are just a few of the components necessary for people to communicate effectively. One important component that is often overlooked is mental energy reserves. Now, I understand very well that the concept of mental energy has at least until recently been considered a metaphor. When your “mental energy” was down, traditionally you just “give a little bit more effort”, “man up” or just focus and you’d be fine. How you “felt” inside was just your perception… It wasn’t [...]
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