Mar
9
2010
by admin on March 9, 2010
In this post we will be dealing with the second and third components of the CAPA model, which are attention and positive affect. As you can imagine, if your message is going to be persuasive, it needs to gain their attention first. Think about it for a second… Which audience do you think would be more palatable: One that is hanging on your every word, or one that is yawning and looking at their watches. Now your content and subject matter is a constant. Although you can indeed make changes in the ways in which it is presented, it “is [...]
Jun
22
2009
by admin on June 22, 2009
The Effect of Mood Valence on Memory Recall and Communication. Have you ever noticed that when you are depressed that pretty much everything seems depressing? You may look at a couple happily walking down the street and all you are thinking about is how they are eventually going to get into an argument and break up… Or how they will eventually cheat on each other and end the relationship. Or maybe you are watching your children play and rather than thinking about how wonderful it is that they are happy, all you can think about is how sad it is [...]
Jun
19
2009
by admin on June 19, 2009
ARE THEY AN EXPERT OR NOT? This is a touchy subject as you can imagine… Why? Because I am going to blow the lid off of the communication, sales, relationship and persuasion industries by saying what I am about to say. Now let me forewarn you, there may be a bit of an edge to the tonality of this writing. I may be blowing my horn a bit as well here so please give me a bit of room to run with this… This is a response to all of the email I get from dissatisfied people who have been [...]
Apr
4
2009
by admin on April 4, 2009
Communication Expertise with Cognitive Rule Sets 2. So now that we have a rough frame work of how a decision is made, let’s talk about the rational component of this process which is the “cognitive decision”. Although they are not necessarily the most important, or influential part of the general decision making process, they are indeed an important part. Understanding someone’s rationalization strategy is an extremely important part of the overall persuasion process. If someone is not able to place rational reasons or logic around a particular decision, it can become extremely difficult to make that very decision. Dissonance sets [...]
Apr
3
2009
by admin on April 3, 2009
Communication Expertise with Cognitive Rule Sets. Decision making has been an inherently interesting subject for the field of psychology. In understanding the process by which people make decisions, it is significantly easier to predict and direct their behavior… For us to move further in our discussion, the term “decision” is important to define and understand first… Now when I say “decision”, many people are only envisioning a buying decision which is fair enough. What most people really don’t realize though is that decisions are not only involved, but are the life blood of literally every single turn in our life. [...]
Mar
25
2009
by admin on March 25, 2009
From a functionality standpoint, Hypnotic Language can be broken up into two overlying categories based on exactly how each is working with your brain’s natural function. Traditionally hypnotic language has been solely grouped into and classified as what is termed the “Milton Model”. Although hypnosis dates back to the 1700’s with Franz Mesmer drawing people into a trance through the rhythmic movement of objects such as his hands, its practical usage was really developed by Milton Erickson. Milton was an American psychiatrist and developed the language patterns, unknowingly, while working with his own patients. Milton is actually a pretty fascinating [...]
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