Tag: Persuasion
David J. Parnell’s Series on How To Give Effective Group Presentations | Part 2 of 3 | Attention & Positive Affect
March 9th, 2010, No Comments
In this post we will be dealing with the second and third components of the CAPA model, which are attention and positive affect. As you can imagine, if you’re message is going to be persuasive, it needs to gain their attention first. Think about it for a second… Which audience do you think would be [...]
Mood Congruency Recall and It’s Effect on Communication
June 22nd, 2009, 11 Comments
Mood Congruency and Its Effect On Our Communication
The Effect of Mood Valence on Memory Recall and Communication.
Have you ever noticed that when you are depressed that pretty much everything seems depressing? You may look at a couple happily walking down the street and all you are thinking about is how they are eventually going to [...]
David J. Parnell’s Crash Course on Cognitive Rule Set’s | Part 2 of 2 | Cognitive Rule Set Elicitation
April 4th, 2009, 1 Comment
Communication Expertise with Cognitive Rule Sets 2.
So now that we have a rough frame work of how a decision is made, let’s talk about the rational component of this process which is the “cognitive decision”. Although they are not necessarily the most important, or influential part of the general decision making process, they are indeed [...]
David J. Parnell’s Crash Course on Cognitive Rule Set’s | Part 1 of 2 | How A Decision Is Made
April 3rd, 2009, No Comments
Cognitive Rule Sets are an integral part of decision making
Communication Expertise with Cognitive Rule Sets.
Decision making has been an inherently interesting subject for the field of psychology. In understanding the process by which people make decisions, it is significantly easier to predict and direct their behavior…
For us to move further in our discussion, the [...]
David J. Parnell’s Professional Series on Hypnotic Language | Part 3 of 4 | The Categorization of Hypnotic Language
March 25th, 2009, No Comments
From a functionality standpoint, Hypnotic Language can be broken up into two overlying categories based on exactly how each is working with your brain’s natural function. Traditionally hypnotic language has been solely grouped into and classified as what is termed the “Milton Model”.
Although hypnosis dates back to the 1700’s with Franz Mesmer drawing people into [...]
David J. Parnell’s Professional Series on Hypnotic Language | Part 2 of 4 | The Psychology of Hypnosis
March 23rd, 2009, No Comments
I want to make something very clear at the outset… When I talk about hypnotic language, I am referring to the process of utilizing verbiage and phraseology that simply bypasses our critical thinking to gently and smoothly float right into the subconscious workings of our communication recipient’s brain. This is PRACTICAL, REAL LIFE USAGE OF [...]
David J. Parnell’s Professional Series on Hypnotic Language | Part 1 of 4 | The Neurology of Hypnosis
March 20th, 2009, 6 Comments
Milton Erickson is the father of Hypnotic Language and a quintessential Communication Expert
So what exactly is “Hypnosis”? The majority of the world knows hypnosis as the theatrical fireworks that happen in traveling side shows or on TV. The subject is forced into an unbreakable trance and made to cluck like a chicken or kiss a [...]
David J. Parnell’s Crash Course On Linguistic Presuppositions | Part 2 of 3 | Presuppositional Categories
March 6th, 2009, No Comments
Yesterday we broke into presuppositions by defining the phrase and talking a bit about what they are. Today we are going to create a sharper focus and talk about the categories that presupposition can be broken up into. While we do this, we can also talk about what exactly they “DO” to the mind of [...]
David J. Parnell’s Introduction To Sleight of Mouth Patterns | Part 2 of 2 | The Quantum Nature Of A Thought’s Linguistic Perimeter
March 4th, 2009, No Comments
One of the founding fathers of quantum mechanics, the field from which we have derived the effective communication tool of quantum linguistics
The word quantum is Latin and means “how great” or “how much.” Now in quantum mechanics, it refers to a discrete (specific) unit (measurement) that quantum theory assigns to certain quantities, such as the [...]
David J. Parnell’s Introduction To Sleight of Mouth Patterns | Part 1 of 2 | Where Does Persuasion Occur?
March 4th, 2009, No Comments
Communication is the physiological and verbal manifestation of the string of thoughts being constructed in the mind of the originator. In other words, what you say and do while speaking to someone is the RESULT of a thought or string of thoughts. Just like communication, all of our other actions are the manifestation of the [...]
