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Professional Communication

In the field of professional communication, one of the most important skills that someone can have as a communication expert is the ability to artfully and covertly steer a conversation in what ever direction they determine is necessary to achieve their goal. The complexity of language leaves us with an almost infinite number of possible ways to do this. Some of the most powerful tools in the field of communication come from the field of study known as Pragmatics. To define it, Pragmatics is the study of a natural language speaker’s ability to communicate information other than what they are [...]

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In the recent past values were considered one of the key ingredients to a successful attempt at persuasion. If you knew and understood what someone’s values were, you could simply package your communication around them and presto… you had their button pushed. It would be great if that were so, but unfortunately (or maybe fortunately depending on how you look at it) the human brain is not so simple. The reality of the matter is that it takes quite a bit more to successfully persuade someone. That being said, values are an important, powerful and integral part to being able [...]

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