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Professional Series

In our final post we are going to talk about some specific examples of hypnotic language patterns and how they can be used in real life. As I stated before, hypnotic language patterns can be broken up into two fundamental categories based on the processes that they create and/or work with within the mind of the recipient. 1.    Cognitive Dissonance / Certainty – These types of patterns either create confusion in the mind with ambiguity or overtly reinforce preexisting rules to “grease” the acceptance of certain information. The wonderful side effect of that confusion is that as the subconscious mind [...]

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OK, from the preceding post’s you are crystal clear on what values are and how to classify them. So no let’s talk a bit about what they do and how you can use them. Values have 3 major functions or roles that they play in the course of a person’s life: Motivators – induce valences or the linking of actions that a person will take in response to situations or scenarios. In other words they are a major factor in determining what someone will do in a given scenario… Fight, flight, talk, sit, plan, etc… Values will play a major [...]

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Today we are going to talk about Shalom Schwartz ‘s The Theory of Basic Human Values. Shalom Schwartz is a Social Psychologist and cross-cultural researcher in the fields of inter-group conflict and basic human values. What the theory states is that there are 10 basic human values that are displayed in all societies and that these values interact with each other to form a circular structure based on the inherent conflict or compatibility of the underlying motivations that we discussed in our earlier post. The picture to the right illustrates the structure we are talking about… The reason that they [...]

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In the recent past values were considered one of the key ingredients to a successful attempt at persuasion. If you knew and understood what someone’s values were, you could simply package your communication around them and presto… you had their button pushed. It would be great if that were so, but unfortunately (or maybe fortunately depending on how you look at it) the human brain is not so simple. The reality of the matter is that it takes quite a bit more to successfully persuade someone. That being said, values are an important, powerful and integral part to being able [...]

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To begin wrapping up our five part miniseries on questions, I am going to give you some examples of each type of questions that we defined in post #3 and then illustrate a scenario where they can be used to further the progress of the communication. Now in rooting around the internet you will find a ton of “types” of questions. I want you to understand that although some of the noted researchers, academics and philosophers of the world may have coined some of the more popular “types”, there is no formally accepted universal grouping of question sets. Some examples [...]

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In following post #2 in our questioning series that addressed why questions are generally superior to statements in a persuasion setting, let’s now talk about what questions can do to someone’s perspective exactly. There are 5 major functions that questions can serve during the course of a communication interaction. These functions are NOT exclusive to themselves either… A question can mix and match and employ any or most of them in a single phrase. I will provide a quick explanation and example for each. [amprotect=2, 3] 1. QUANTUM – Questions can offer a re-directing or quantum view of things. What [...]

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