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Psychological Platform

Mar 1 2009

David J. Parnell’s Professional Series on Human Value Systems | Part 3 of 4 | The Usage of Values In Communication

by admin on March 1, 2009

OK, from the preceding post’s you are crystal clear on what values are and how to classify them. So no let’s talk a bit about what they do and how you can use them. Values have 3 major functions or roles that they play in the course of a person’s life: Motivators – induce valences or the linking of actions that a person will take in response to situations or scenarios. In other words they are a major factor in determining what someone will do in a given scenario… Fight, flight, talk, sit, plan, etc… Values will play a major [...]

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Mar 1 2009

David J. Parnell’s Professional Series on Human Value Systems | Part 1 of 4 | Defining Values

by admin on March 1, 2009

In the recent past values were considered one of the key ingredients to a successful attempt at persuasion. If you knew and understood what someone’s values were, you could simply package your communication around them and presto… you had their button pushed. It would be great if that were so, but unfortunately (or maybe fortunately depending on how you look at it) the human brain is not so simple. The reality of the matter is that it takes quite a bit more to successfully persuade someone. That being said, values are an important, powerful and integral part to being able [...]

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