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Rationalization

Communication Expertise with Cognitive Rule Sets 2. So now that we have a rough frame work of how a decision is made, let’s talk about the rational component of this process which is the “cognitive decision”. Although they are not necessarily the most important, or influential part of the general decision making process, they are indeed an important part. Understanding someone’s rationalization strategy is an extremely important part of the overall persuasion process. If someone is not able to place rational reasons or logic around a particular decision, it can become extremely difficult to make that very decision. Dissonance sets [...]

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Due to the harsh realities of the world and the undeniable necessity to have a mentally stable “human” in order to pass genes on from generation to generation, the evolution of a mind that can ward off negative emotion is one of the end results… There are five major factors that are working constantly to assure that our concept of self and our sense of reality stays in check and there is a sixth mechanism that helps to facilitate their usage during communication. Let’s discuss these first and then we can get into the practical mechanisms we can use to [...]

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