Tag: Subconscious
David J. Parnell’s Series on How To Give Effective Group Presentations | Part 2 of 3 | Attention & Positive Affect
March 9th, 2010, No Comments
In this post we will be dealing with the second and third components of the CAPA model, which are attention and positive affect. As you can imagine, if you’re message is going to be persuasive, it needs to gain their attention first. Think about it for a second… Which audience do you think would be [...]
Mood Congruency Recall and It’s Effect on Communication
June 22nd, 2009, 11 Comments
Mood Congruency and Its Effect On Our Communication
The Effect of Mood Valence on Memory Recall and Communication.
Have you ever noticed that when you are depressed that pretty much everything seems depressing? You may look at a couple happily walking down the street and all you are thinking about is how they are eventually going to [...]
David J. Parnell’s Crash Course on Cognitive Rule Set’s | Part 1 of 2 | How A Decision Is Made
April 3rd, 2009, No Comments
Cognitive Rule Sets are an integral part of decision making
Communication Expertise with Cognitive Rule Sets.
Decision making has been an inherently interesting subject for the field of psychology. In understanding the process by which people make decisions, it is significantly easier to predict and direct their behavior…
For us to move further in our discussion, the [...]
David J. Parnell’s Professional Series on Hypnotic Language | Part 3 of 4 | The Categorization of Hypnotic Language
March 25th, 2009, No Comments
From a functionality standpoint, Hypnotic Language can be broken up into two overlying categories based on exactly how each is working with your brain’s natural function. Traditionally hypnotic language has been solely grouped into and classified as what is termed the “Milton Model”.
Although hypnosis dates back to the 1700’s with Franz Mesmer drawing people into [...]
David J. Parnell’s Professional Series on Hypnotic Language | Part 2 of 4 | The Psychology of Hypnosis
March 23rd, 2009, No Comments
I want to make something very clear at the outset… When I talk about hypnotic language, I am referring to the process of utilizing verbiage and phraseology that simply bypasses our critical thinking to gently and smoothly float right into the subconscious workings of our communication recipient’s brain. This is PRACTICAL, REAL LIFE USAGE OF [...]
David J. Parnell’s Professional Series on Hypnotic Language | Part 1 of 4 | The Neurology of Hypnosis
March 20th, 2009, 6 Comments
Milton Erickson is the father of Hypnotic Language and a quintessential Communication Expert
So what exactly is “Hypnosis”? The majority of the world knows hypnosis as the theatrical fireworks that happen in traveling side shows or on TV. The subject is forced into an unbreakable trance and made to cluck like a chicken or kiss a [...]
David J. Parnell’s Crash Course On Linguistic Presuppositions | Part 3 of 3 | Usage Of Presuppositions In Everyday Language
March 10th, 2009, No Comments
Today we are going to finish our Crash Course on Linguistic Presuppositions. To this point we have covered what Presuppositions are, where they come from and the different areas in which they are categorized. In this last post we are going to talk about some of the ways in which Presuppositions can be used and [...]
David J. Parnell’s Professional Body Language Tutorial | Part 6 of 7 | Body Language For Event Prediction And Sensory Acuity
March 3rd, 2009, No Comments
In following yesterdays post on manipulation of information delivery, let’s get right into the subsequent 2 categories of event prediction and sensory acuity…
1. Prediction of Events:
When I say “prediction of events”, what I mean is the ability to assign a probability to whether someone is going to follow through on their assertions one way or [...]
David J. Parnell’s Professional Body Language Tutorial | Part 3 of 7 | Incongruence And Our Subconscious
March 3rd, 2009, No Comments
Incongruence literally means “not harmonious” per Webster’s dictionary (from incongruous). For our purposes this refers to the system of communication and the term system comprises many things… Language, content, abstraction level, tonality, etc… and last but certainly NOT least is body language. Let’s talk a bit further about how and where incongruity happens and how [...]
David J. Parnell’s Professional Series on Questioning Strategy | Part 2 of 5 | Why Questions?
February 27th, 2009, No Comments
I think it is safe to say that the human race generally doesn’t like to be TOLD what to do.
Why can’t you just “tell” someone what to do? Well, in some cases you can… If whatever you are proposing makes blatantly logical sense to both parties and there is equal benefit to both of them, [...]





