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Theory of Basic Human Values

Mar 1 2009

David J. Parnell’s Professional Series on Human Value Systems | Part 3 of 4 | The Usage of Values In Communication

by admin on March 1, 2009

OK, from the preceding post’s you are crystal clear on what values are and how to classify them. So no let’s talk a bit about what they do and how you can use them. Values have 3 major functions or roles that they play in the course of a person’s life: Motivators – induce valences or the linking of actions that a person will take in response to situations or scenarios. In other words they are a major factor in determining what someone will do in a given scenario… Fight, flight, talk, sit, plan, etc… Values will play a major [...]

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Mar 1 2009

David J. Parnell’s Professional Series on Human Value Systems | Part 2 of 4 | Theory of Basic Human Values

by admin on March 1, 2009

Today we are going to talk about Shalom Schwartz ‘s The Theory of Basic Human Values. Shalom Schwartz is a Social Psychologist and cross-cultural researcher in the fields of inter-group conflict and basic human values. What the theory states is that there are 10 basic human values that are displayed in all societies and that these values interact with each other to form a circular structure based on the inherent conflict or compatibility of the underlying motivations that we discussed in our earlier post. The picture to the right illustrates the structure we are talking about… The reason that they [...]

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