The Communication Genome Project

With an educational background from one of the best political science programs in the world and a blossoming career in executive recruiting, I came to an important conclusion very early in my career; strategic and effective communication was (and still is) the single most important tool that a person can possess. This sparked what has been an ongoing journey of research, study and deployment of some of the most effective communication and persuasion methods available.

A few things became very evident to me early in the process of seeking out these skills and this information. First, I found that there were two major sources from which to learn, the gurus and the academics. Now the gurus can be a great source of information as they have real world experience, and in some cases offer information that is “battle tested” if you will. The downside to working with the gurus is that they can’t necessarily be trusted at face value. It is safe to say that most are simply out for the money, and this became pretty clear as soon as I began purchasing materials. With that being said, I was able to get some strong and functional information and skills from these guys.

Download the CGP Table of Contents

In compliment to the gurus, the field of academia offers a major and abundant source of incredibly useful information. All of their data is empirically tested and grounded with reams of evidence. This excited me (as you can imagine) and still does. The challenge here was that although the information was/is empirically tested, it isn’t necessarily “real world tested,” and as such, not all of it is useful. You see, for the most part, studies and research are generally performed for the academic world’s benefit, not that of the real world. It is left up to the “real world” to do with academia’s results, what they may.

So I needed to sort through the smoke screens that the gurus were offering to find the diamonds in the rough, and I had to find the useful information from academia and make it applicable to the real world. The combination of these challenges was my second epiphany… I was going to have to not only find what was truthful and functional in the real world, but I also had to integrate all of this information into a useful (and digestible) system. One that can be understood by normal people (like you and me), one that can actually be implemented to create a knowledge base and skill set.

Well, I believe that I have done just that with the finishing of my book, The Communication Genome Project… You see, in combining social, cognitive, developmental and evolutionary psychologies together, my research and work has allowed me to understand (and bring to you) some incredibly important information. In my book, I show you how the mind:

• Creates the very process of thought
• Determines where our attention is to be place
• Filters incoming external, and existing internal “information”
• Generates emotion and directs action

In having a functional understanding of these processes, I show you how to subsequently predict behavior (with amazing accuracy) and actively change other people’s thought processes… I have also developed strong, foundational, “block and tackle” models/systems that are actually functional and applicable to the real world. In other words, this is science and psychology, not fluff and magic… The result is a 900 page strategic communication bible that contains all of the most up to date information on how the human mind functions. My book is linear, has structure and flow and all of the parts integrate together in a way that shows you how to use communication to take advantage of the minds processes.  The Communication Genome Project Table of Contents speaks for itself… I am at present in the process of interviewing literary agents to represent my book to publishers, so stay tuned and I will update you as the publishing processes progresses. I hope to have the book on shelves in August of 2010. Please contact me directly with any questions.

David J. Parnell | The Communication Expert